When it comes to effective websites, one of the most overlooked components is often the content. The words on the page. Everyone wants to add the latest cool features, but few pay attention to the most important aspect of any website, which is original, engaging, and useful content.
But writing content that is both useful and informative while at the same time making it SEO friendly requires a specialized skill. It not only requires the ability to communicate, but it also requires the writer to anticipate the needs of the searcher and knowledge of SEO best practices with regards to keywords, titles, and meta data. You can learn more about SEO copywriting in our article, What is SEO copywriting and why do I need it?
SEO Copywriting for the Web
Your number one goal with your website should be to get traffic to your site and then to convert that traffic into customers. The way you do that is by providing the answers and solutions your visitors are seeking. Since you know your product or service better than anyone, that means you have to be involved in the process. You can’t just hand over the job to an SEO copywriter and expect him or her to become an expert on your product or service overnight.
In order for us to create effective content, we need to spend time learning your product or service. We will ask you for whatever written content you have. We will also ask you to set aside time for an interview. The interview will be recorded. We will let you tell us about your product or service as if we were a potential customer. We will then convert that information into usable web content.
In many instances, you may benefit from hiring an SEO copywriter to edit your existing content to make it more search engine friendly. We will be happy to give you a quote for this service.
SEO Keyword Research
The cornerstone of effective SEO copywriting is keyword research. Knowing which keywords and keyword phrases to target is just as important as the content itself. You might be the best wedding photographer on the planet, but if you were to try and develop content around the keyword phrase “wedding photographer,” you’re unlikely to rank very high in the search results due to competition. Why? Unless you’ve had a website for many years, you’ll find that your biggest competitors have already optimized their sites around these primary keywords and keyword phrases. The secret is to find the keyword phrases that have just the right amount of traffic vs competition vs value. How do you do that? We’ve invested in tools that allow us to conduct very thorough keyword research.
SEO Content Writing
Writing content for your website is just one of the services we provide. We will also write SEO content for blog posts and off site locations such as Squidoo.com. When it comes to search engine rankings, the more links you have pointing back to your site the better. But the quality of the links is also important. You can pay companies to create backlinks for you, but more than likely your links will end up on a link farm page that will do more damage than good. What you need are quality backlinks, using proper anchor text, from sites with high page ranks. Here again we have the tools to help identify these high ranking sites. You can learn more about creating backlinks in our article Link Building: One Link at a Time.
SEO Copywriting Rates
We can’t give you a firm quote until we’ve had a chance to talk to you about your specific content needs. Please call or submit a quote request on the pricing page.
Follow Us