So you finally made the decision to take your business online. You start by shopping for the cheapest web designer you can find. Really? When you need medical help, do you go looking for the cheapest doctor you can find? But back to your original decision. As you do your shopping for a web design firm, you start to ask questions like, “All I want to know is how much is it going to cost me where I don’t have to do anything?”
We get that question a lot. Business owners are busy people. They don’t want to get tied down with the details. Just make it happen, they’ll say. Okay, we can make it happen. We can build you a great looking website that works and drives more business your way. But you’re also going to need SEO copywriting. What? What is that and why do I need it?
Well, Mr. business owner, you see a website is a lot more than images and menus and links to your facebook page. There’s also this thing called content. It’s the text on the page. Your message. The information about your product or service. Someone has to create that content. It doesn’t just automatically appear when you create a web page.
For some reason a lot of business owners have trouble with this concept. They think that when you pay to have a website built that the content should be part of the deal. Well, it is part of the deal as long as you are willing to pay for this extra service. You can’t expect any web designer to be an expert about your product or service.
The need for SEO copywriting extends beyond the business owner putting up their first website. There are a lot of bad websites out there. Misspellings, poor grammar, confusing sentences or sentences that are bogged down in technical detail. If you’re having your site redesigned, you should also consider having someone provide a fresh take on your content.
A good SEO copywriter brings more to the table than just content creation. When it comes to search engines and search results, it all boils down to keywords. You can have the greatest content in the world, but if no one is searching for what you have on the page, then there’s little chance that anyone will find you.
A lot goes into SEO copywriting and not all web designers are also good writers. So if you find a designer that doesn’t talk much about SEO copywriting but tells you that he’ll take care of it for you, without asking you a lot of questions, you might want to look elsewhere.
For more information about our SEO copywriting services and rates, please visit the SEO copywriting service page of this site.
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