Let’s say you have a twenty page website and have set up an Adwords campaign to target your four main products or services. Your campaign is doing fine, but there are other pages on your site that you would like to promote. You could set up additional adgroups to target these pages but can’t justify that from a financial standpoint. For example, do you really want to pay people to go to your blog? The solution to your dilemma is to add sitelinks.
What are sitelinks and how do I set them up?
Sitelinks are ad extensions that put additional links below your Adwords ad. It’s equivalent to getting up ten ads for the price of one. Why ten? because you can have up to ten additional links.
So if you wanted to direct users to your blog, email newsletter, social media links page, etc., you can do that. Here’s how:
You’ll find the sitelinks feature under the ad extensions tab:
Select the view ad ad extensions dropdown menu and select sitelinks extensions. Next you’ll want to click on the New extensions tab.
Select which campaign/adgroup to add the sitelinks to (if not already selected). Then scroll down the page and start adding your sitelinks.
You can add additional links by clicking the add another link at the bottom. The one thing you can’t do is tell Google when to display the extra links. That is under the control of Google. They will show sitelinks on high quality ads that point to relevant pages. You can find out more on this sitelinks help file.
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