Ever pass by a highway billboard sign where the advertisement is for the billboard space? Google has been doing a lot of that lately. They started a few months before Christmas and haven’t stopped. They’re everywhere. Like the one on the left, which I got off of YouTube.
I’m guessing that a lot of people have seen these ads and have decided to give AdWords a try. I’m also guessing that there are a lot of frustrated people out there. Sure they make it sound simple. Add some keywords, write an ad, set a budget, and that’s all there is to it. Right?
Well, not really. The truth is that anyone who has a product or service to market online is probably smart enough to figure out AdWords. That is if you have a lot of time and patience. I’ll let you in on a secret. Google does a top-notch job with their search engine technology. You practically have to be a rocket scientist to work there. But when it comes to customer service, let’s just say that no one at Google has figured that one out yet. Try finding a phone number where you can talk to an actual person when you have a question. Try sending an e-mail to support and see how long it takes to get a reply. And when you do get a reply, I’m willing to bet that you’ll get a generic answer along with a bunch of links to help files.
But let’s say that you actually got through the initial sign up screens and wrote your first ad. Whoo hoo! All you have to do now is watch the money come in, right? Wrong again. I work with AdWords and Microsoft Adcenter every day. I’m constantly learning new things and techniques and new ways of analyzing data. And I’ve been doing this for two years. Do you really think that your one ad with a handful of keywords is going to be able to compete with the professionally managed campaign that your competitor is running. Admit it. You need help with Adwords. Be smart and hire a professional. When you need a tooth pulled, do you pull it yourself or do you go to a dentist?
Your decision to get into search advertising was a smart move. Now let me show you what you can do with it. Learn more about our AdWords services at Click Here Online Marketing.
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