This time last year I was using a beatup Palm Treo for my mobile phone. Not that I used it that much. In fact, I had a pay by minute plan. My plan was for 25 cents a minute. My average bill was under $25 a month. The Treo bit the dust when I rolled my car, so I had to get a new one (as well as a new car, but that’s a whole other story). I settled on a Palm Pre. I was immediately impressed with the capabilities of this phone.
Then a little over a month ago I started reading about how companies are using mobile phones to market products and services. I knew that most smart phones can display regular web pages. But have you tried navigating a regular website on a smart phone. It’s damn near impossible. Yet few companies have given any thought to catering to the mobile market.
“Why do I need a mobile site? Anyone with a smart phone can see my site online.”
My experience with Adwords and mobile devices tells the story. The bounce rate from mobile users on most of the campaigns I’ve run are abysmal (in the 90% to 95% range). I stopped running campaigns on mobile for most campaigns. Now I know why the bounce rates were so high. People don’t have time to pinch and scroll all over the place to find content. If they’re on their phone, they want the content formatted for their phone.
So after searching around I found the perfect solution. You can see it in action by loading this site into a mobile browser. Got an iPAd? This site looks downright awesom on an iPad.
But the mobile website is just one part of the equation. There’s 2D bar codes, SMS text message campaigns, PPC ads for mobile, and location based social media.
At the end of 2010, 27% of the phones in the U.S. were Internet capable. By the end of this year that number will be 50%. By the end of the following year just about every phone sold will be Internet capable. If you haven’t received a discount or special offer by text message, don’t worry you will. And I plan to show companies just how to do it.
For more information on how you might benefit from a mobile marketing campaign, visit our mobile marketing services page.
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